Vans x Truth Launch COLLABORATION APPAREL LINE
Limited-edition “Weapons of Mass Ridiculousness” Collection
Inspired by 100 Alternatives to Smoking
What can people do instead of smoking cigarettes? Vans and truth have the answers, 100s of them – and they’re featured in the 2015 Vans x truth collection, inspired by 100 ridiculously-awesome replacements for cigarettes.
The new limited-edition Vans x truth apparel line, which features Vans Authentic shoes, a t-shirt and a hat, helps to extend truth’s message – to end tobacco use – by giving young people a way to creatively express something they stand for.
Here are five of the many things this generation is doing instead of smoking cigarettes:
#2: Crowd surfing
#3: Puppy love
#5: Getting back to nature
“Weapons of Mass Ridiculousness” Vans Authentic shoes are available in men’s sizes 4.5 – 13 and women’s sizes 6 -12. They retail for $60. The t-shirt is available in men’s sizes S – XL and retails for $26; the hat is one-size-fits-all and also retails for $26. A portion of the proceeds will support truth’s mission: to help end smoking for good.
The apparel is available in the top 100 Vans retailers and online at vans.com/truth.
To learn more about the #FinishIt campaign and how to get involved: