“It’s a dream come true to work with the most loved family in the world, The Simpsons. Their influence across the globe, for so many years, has been incredible to watch. For Neff to team up and mash our style with the Simpsons is truly a once in a lifetime opportunity. Kids all over the world are gonna be hyped on this project, including the kid in me.” -Shaun Neff
Neff was started in 2002 by Shaun Neff a Southern California native. Growing up in California surrounded by the skate surf and snow culture and active in those sports he always had the dream to be apart of the business side of the industry. Originally starting out as a clothing company Neff made a couple shirts and hats and the adventure began. Shaun hustled the product out of his car buying 99 cent headbands marking Neff on them with paint pens then giving them to friends as the Neff vibe began. Shaun then moved up to Utah to attend college at BYU where he then met several key individuals in the retail industry. The first and vital character to the Neff story is Nate Bozung who Shaun met at the TRUE LIFE video premier. Neff and Boznutz would buy target beanies and headbands and give them the Neff touch then give them to the biggest dopest pros in the snow industry. Chilling with Bozung and other pros such as: Travis Rice IIkka Backstrom Laurie Heiskari and skaters Lizard King and Adam Dyet he realized to get them apart of the program and not conflict with clothing sponsors the company would have to focus on headwear. Neff Headwear became the first authentic core snow and skate headwear company in the game.