Helly Hansen , the Scandinavian outdoor brand founded in 1877, produces technical apparel and gear that offers protection for workers, adventurers and explorers on oceans and mountains across the globe. The brand’s collection for Spring/Summer 2012 continues to establish the benchmark for attractively designed products that meet the highest performance standards. Highlights from the collection include the Scandza Light Jacket, along with a trio of backpack styles and waist bags, all finished in distinctive two-tone striped patterns. The entire collection is in stock now at the new Helly Hansen flagship in the Harajuku district of Tokyo, Japan. via: hayabusa.bz Helly Hansen Harajuku 5-27-8 Jingumae | Map Shibuya-ku, Tokyo Japan TEL #: +81-03-6418-9669

Matt and Muriel from L.A.’s swrve work hard to make cycling apparel stylish, adding the right amount of elegance and street to a line that is built around function with clean and simple lines. Whether you are doing a late-night ride through downtown, running errands, or doing the daily commute, you need a pair of White Oak Cone selvage jeans from swrve’s _blk label to get your there. Built in the U.S. of A. using selvage denim (used to form clean, natural edges without unraveling) with a U-lock friendly back pocket, a seemless crotch, articulated knees, and a higher back waist, these regular trim fit jeans are comfortable to wear everyday, whether in the saddle or not. Black reflective rear belt loops and a silver reflective strip is revealed when you roll-up your gear-side cuff finish off the bike-friendly design. Check them out now at swrve’s online store or in-person at any of their partner retailers .

Led by famed graphic designer SK8THING , c.e presents this fun button-up Cotton Twill Cobra jacket firmly in-line with the styles quickly gaining cult status across Japan and the rest of the world. As the name suggests, this brown varsity jacket features two printed chest designs stitched into the heavyweight cotton twill exterior that features teal accents on their elastic cuffs and hem and the two waist pocket liners. On the reverse, the abstract back print is balanced with “CavEmpT’ stitched into the waistline, which is definitely some of the most unique branding around. You can pick up this jacket now from the GOODHOOD store  in the U.K. or online. The  Goodhood  Store 41 Coronet Street |  Map N1 6HD London, England Pages: 1 2

Releasing this weekend, is the latest collaborative collection by Bape and Porter . Going with a more subtle design this time, the two decided to work on a military green/olive and a black colorway, both featuring tonal Bape camouflage patterns. As part of the collection they present waist bags, tote bags, shoulder bags and wallets. Related posts: » Bape 1st Camo Cordura Luggage Collection » Bape x Porter Jacquard ABC Camo Bag Collection » Bape ABC Camo Luggage Series » Head Porter Spring/Summer 2012 Luggage Collection » Bape x Porter 1st Camo Camera Bag